Open Book and Discussion Group based on the book:
Sell Yourself First: The Most Critical Element in Every Sales Effort
The book was authored by Thomas A. Freese
Tuesday Evening 02.01.11 at 7
What does it mean to “Sell Yourself First?” How can you do that when you don’t have weeks, months or years to slowly mature a relationship? Freese has the answers in a strategy-laden book based largely on “question-based selling.” You can separate yourself just as many of the highest performing persons do even in dire economic times. Much of his program will not strike you as “Eureka!” material but what will strike you is that so few people do what he advocates. While you can’t “job search” constantly Freese proves that you can develop your skills constantly and there is no excuse if you aren’t doing just that.
This entire book is on selling yourself first. Chapter two is titled “Your Next Job Interview” and that is where we will place much of our discussion focus.
“Sell Yourself Firsts:”
- Exposing the “Elephant in the Room” regarding sales calls and job interviews
- Warning on how the traditional elevator speech may kill you
- Overcome the “Battle of the Buzzwords”
- Raise yourself above the din of “ME TOO” competitors
- Cutting “fluff”
- “Baggage handling” and the impact of unspoken perceptions
- The empowerment of well-done homework
- What can’t fit or be illustrated on any profile or sheet of paper
- Five “tells” that hiring managers should be looking for
- Tips for “qualified candidates”
- Why “managing conversational dynamics” must be driven by you
- Establishing the real “hiring and buying criteria”
- Dealing with the fog of “reality versus perception” conflicts
- Importance of building your own personal “repository” of issues and implications
- Why all applicants and sellers have “Near-Zero Credibility” and what to do
- “Cost-Justifying Your Intangible Value Proposition”
- The art of “Translating Capabilities into Benefits”
- The importance of “piquing interest and leveraging curiosity”
- Much, much, more…
“Starting with an ‘elevator pitch’ to convey value proposition is officially dead as a viable differentiation strategy.” – Thomas A. Freese
Please do bring your business cards so that you can network smartly with others as we have our weekly lasts at Steak & Shake for a cup of coffee or a bite to eat afterward.
Join us, won’t you?
$timulus: An Open Book and Networking Group
Barnes & Noble in the Streets of West Chester
(I-75 Exit 19 Union Centre Blvd., Past The Rave Theater)
9455 Civic Centre Boulevard, West Chester, OH 45069
Every Tuesday evening at 7:00 P.M.
There is no charge for the $timulus Group!!!
Monte at 513.769.6313 or firstname.lastname@example.org