Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Written by Michael Port
10.05.10 7 P.M.
The review and open discussion this week will be based very loosely on the book by Michael Port. There are many applicable points for cracking new interview and networking sessions even though it is not targeted specifically toward job seekers. If Career Builder, Monster and the other so-called job sites aren’t working for you then Michael Post may have some suggestions. Entrepreneurs will reap great rewards from this book.
Book Yourself Solid is an excellent tickler on earning referrals, leads, and recommendations. Great points on building relationships from the dust up. It is foundational in reinforcing that “you” are always the primary product. Creating demand and branding issues are covered in fairly standard ways.
There are new strategies noted on self-promotion and taking things to the next level. It includes more than 200 marketing strategies for attracting connections, clients, earning more referrals, and building profitable, long-lasting professional relationships.
Book Yourself Solids:
- How do we get more interviews or informational interviews?
- Differentiation between networking established friends, and new contacts
- Targeting “Out-Of-Your-Network” individuals, markets and industries
- Value of ezines and teleseminars
- Working the “Red Velvet Rope” to your benefit
- Why “networking groups” are bad for “networking”
- Leveraging the power of the well targeted “query”
“If you’re even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you’re even finished reading the book, you’ll be inspired to take action!”
—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking
Please do bring your business cards so that you can network with others as we book it to Steak & Shake.
Join us, won’t you?
$timulus: An open book and networking group for job seekers
Barnes & Noble in the Streets of West Chester
(I-75 Exit 19 Union Centre Blvd., Past The Rave Theater)
9455 Civic Centre Boulevard, West Chester, OH 45069
Every Tuesday evening at 7:00 P.M.
NEVER A CHARGE!!!
Monte at 513.769.6313 or firstname.lastname@example.org