Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You
Open Discussion on the Book Written by Terri Sjodin
Tuesday evening 01.31.12 at 7
Is your “Elevator Speech” stuck between floors? Are you bored hearing it yourself? Is it getting you the results you desire? It goes by many names. Some call it an “elevator speech, power message, unique selling proposition, TMAY, pitch, spiel, shtick…” What is it that you want to convey and accomplish?”
The review will be presented from the hardcopy edition of the book but I will be adding this one to my personal Nook Library as it is more archival and searchable in that format. Clearly this is one for both the 3-D and digital bookshelves. Neglecting Sjodin’s advice could cost you in numerous ways.
This book we will empower to forge high impact communications that move others to acceptance, action, forward communicate and drive positive change. Terri Sjodin offers an entertaining, dynamic and compelling architecture to revamp and regenerate your own existing ideas with additional spice and clout. Heeding Sjodin’s advice could yield high rewards.
“Elevator” Buttons for Discussion:
- Your “elevator speech”- who cares and why does it matter?
- Can your “elevator speech” be too polished?
- Does your “elevator speech” work in both oral and written forms?
- The long and short of it? What’s too little and too much?
- What does “attention span” have to do with it? Monitored how?
- What does it mean to “earn the right to be heard today?”
- Are there some individuals that just seem to be born for great communication? Name some!
- Can others on your personal or professional team properly convey your “elevator speech?”
- What gets you diverted and causes your message to be distorted or missed?
- What makes a great message “sell?”
- What does it mean to “find your own authentic voice?”
- Facts and information are great but is it “COMPELLING?” and “INTRIGUING?” How do you know?
- Ever been video-taped presenting?
“Your elevator speech is a verbal business card or billboard. In order for it to be effective, it must be compelling. You want it to draw in the prospect, yet leave them wanting to know more.”
– Leah Grant, NASDAQ
Next stop, following $timulus is Steak & Shake, where the conversation is always elevating.
Join us, won’t you?
$timulus: An Open Book and Networking Group
Barnes & Noble in the Streets of West Chester
(I-75 Exit 19 Union Centre Blvd., Past The Rave Theater)
9455 Civic Centre Boulevard, West Chester, OH 45069
Every Tuesday evening at 7:00 P.M. (Weather Permitting)
There is no charge for $timulus!!!
Monte at 513.769.6313 or firstname.lastname@example.org